Who?
Hain Celestial is one of the largest manufacturers of natural and organic products in the United States.
Across the grocery, baby, and personal care categories, Hain’s portfolio reaches millions of customers
every year wit household favorites such as Veggie Straws, Terra chips, and Alba Botanica.

What?
Hain Celestial’s business was negatively impacted by an outsized number of chargebacks. Chargebacks
were incurred due to product compliance gaps and supply chain inefficiencies. This was a pain point as it made it difficult to realize the true growth of the business and could lead to further mis-receives and shortage/overage issues down the line.

How?
Day One Digital implemented a short-term and long-term plan, which provided product-level action items to reduce
chargeback deductions

Result
Over a 6-month period, Day One Digital worked with Hain to help reduce chargeback deductions by 55%

Who?
Crane USA is one of the world’s leading designers of innovative and better-living, environmental products.

What?
Crane’s channel management was negatively impacting Amazon profitability due to price volatility and
lost buy box inefficiencies created by 3P sellers.

How?
By leveraging their custom tools and reporting capabilities, Day One Digital consolidated all of Crane’s duplicate detail pages and monitored sellers and pricing across all ecommerce websites. Through a holistic advertising approach, Day One Digital subsequently displayed and promoted products to customers to maximize sales.

Result
Crane’s entire catalog became available on Amazon and easily accessible to consumers, improving the overall customer experience. In addition, Crane’s Amazon profitable buy box metric increased by 90% with tools in place to track and monitor listings moving forward.

Who?
Millions of Americans include Cheerios in their daily rituals, whether it is breakfast or a snack bag for a
toddler. Cheerios’ success relies, in part, on an advertising message that focuses on one prominent
American value: family.

What?
For a limited time, in support of heart health awareness month, Cheerios launched a line to add heart shapes to Honey Nut Cheerios and classic Cheerios as part of their broader message to customers that living a happy, heart-healthy lifestyle can be fun, easy and delicious.

Seasonal items that are offered for a limited time typically are not adopted in eCommerce due to the short life cycle and added complexities with new packaging, detail page messaging, and the risk of mixed inventory with the traditional shapes.

Given the importance of the Cheerios heart health campaign, brand teams needed this successfully executed despite the known challenges.

How?
Day One Digital implemented a custom new item setup strategy prioritizing the setup of these flow in SKUs. By leveraging partner relationships and
their unique understanding of Amazon’s buying system, Day One’s approach overcame the known risks and successfully met the brand’s timeline and campaign launch objectives.

Result
Amazon’s purchasing system was triggered to buy the new Cheerios product direct from General Mills
despite limited sales history. General Mills launched Cheerios Hearts on time and remained in-stock for the
entire month of the campaign. This subsequently allowed pay per click and display advertising to enhance heart health
awareness across the Amazon platform.