Who?
Crane USA is one of the world’s leading designers of innovative and better-living, environmental products.
What?
Crane’s channel management was negatively impacting Amazon profitability due to price volatility and
lost buy box inefficiencies created by 3P sellers.
How?
By leveraging their custom tools and reporting capabilities, Day One Digital consolidated all of Crane’s duplicate detail pages and monitored sellers and pricing across all ecommerce websites. Through a holistic advertising approach, Day One Digital subsequently displayed and promoted products to customers to maximize sales.
Result
Crane’s entire catalog became available on Amazon and easily accessible to consumers, improving the overall customer experience. In addition, Crane’s Amazon profitable buy box metric increased by 90% with tools in place to track and monitor listings moving forward.
